At the forefront of conscious eating is the Açaí berry - one of the healthiest berries in the world. It is an indigenous berry commonly found in the rain forests of the Amazon, and is considered a “superfood” - a fruit or vegetable that has extra-large doses of vitamins and minerals that are proven to contribute to a longer, healthier life.
The Açaí berry grows as a wild plant on top of palm trees in the Amazon rainforest, with the berries being harvested by local farmers and used to make a nutritious fruit pulp. The acai berry is 90% seed, and only 10% is an edible skin - which is ground with water into a thick puree and is a staple food across Brazil.
Acai is naturally low in sugar. The flavor of the açaí berry is reminiscent of a rich blackberry or raspberry, slightly tart yet sweet, and has an aftertaste similar to dark chocolate.
The total market of açaí product sales in the U.S. is estimated at over $200 million. The U.S. is the major importer of açaí, where it is sold in many natural products such as frozen fruit pulps, juices, smoothies, capsules, powders, energy bars and granola.